To understand how a natural skincare product can standout in a mass market from a competitive analysis of mass market face skincare brands in order to inspire design direction and solutions for re-positioning a range of natural face/skincare products and connect with a mass market consumer. The competitive analysis is to be separated by brand and will highlight the key marketing messaging used by each, style of imagery used, and also any images of products or associated campaigns to include but not limited to: CeraVe, Aveeno, L'Oreal, Olay, Revlon, Neutrogena, Garnier, Burts Bees, Vichy, and LaRochePosay.