Millennial Parents - Parenting Trends 2019

Goals

To understand parenting trends in 2019 for millennial parents including things like parenting styles and approaches, what new trends are considered as emerging, what trends are less popular today than in years passed.

Early Findings

MILLENNIAL PARENTS - 2019

  • Authoritative Parenting, a parenting style that focuses on balance, is one of the most dominant parenting trends in 2019.
  • Millennial moms are becoming one powerful force in the landscape of modern-day parenting. They are tech-savvy, well-informed, and trendy.
  • As millennials moms are less likely to live near family and get friendly with their neighbors, so they depend much on “virtual support.” According to a BabyCenter report, 41% of first time moms use mom blogs weekly or more often.
  • A recent report suggests that millennial parents receive approximately $11,000 annually from their Boomer parents. Boomer grandparents also provide 14.3 hours of primary childcare per week and 9.2 hours of babysitting. Boomer grandparents helping their millennial children is the new normal.
  • Millennials moms are choosing to breastfeed over formula feeding.

PARENTING STYLES

Research Labels:

  • Diana Baumrind, a clinical and developmental psychologist from the 1960s, categorized parents into three classic categories:
  • Authoritative parenting : Authoritative parents are not too strict, but not too permissive. They provide boundaries, but are also open to some (age-appropriate) negotiation with kids.
  • Authoritarian parenting : Authoritarian parents are very strict, demanding and offer little room for flexibility or independence. This style of parenting focuses on the parent trying to control not only the behavior of the child, but also their emotions.
  • Permissive parenting : Unlike authoritarian parenting, a permissive parenting approach does focus a lot on meeting the emotional needs of kids. Permissive parents also provide few controls on behavior as well.

Cultural Labels:

  • Helicopter parent : These are the parents who hover over the kids, solve their problems and yes, even call their young adult’s college professors to try to change a grade.
  • Tiger parent : It generally refers to parents who prioritize their child’s academic success above almost anything else. Much like a combination of a helicopter parent and an authoritarian, these parents can be very demanding but also limit their child’s choices and independence.
  • Hummingbird: The hummingbird parent is the muted version of the helicopter parent. Hummingbird parents hover but do not interfere too much in the decisions of their children. They remain physically (or psychologically) nearby to jump in if their children need them, but they try to not make decisions for them or prevent their failures.
  • Attachment parenting: It is a label that originated largely from the work of Dr. Sears, a pediatrician who promotes a parenting style that involves close physical contact with kids (bed sharing, baby wearing) as well as responsiveness and reading babies’ cue.
  • Free range parenting : Free-range parents allow much more independence for their kids. They are more likely to allow their children to take on age-appropriate responsibilities and freedoms like walking to school on their own, visiting a nearby park unsupervised or allowing them to fail at a task in order to build "grit."

Proposed next steps:

You need to be the project owner to select a next step.
As our initial hour of research found some trends surrounding the millennial parents parenting approaches, we'd recommend continuing to find 3-4 additional trends. For each trend, we will provide a brief overview, why it is emerging as a new trend, and how it is impacting millennial parents.
For each parenting style identified in our early findings, we'd recommend providing a brief overview of it and 2-3 stats that show this style is popular among which generation (millennial, Gen X, or baby boomers).
Alternatively, we'd recommend conducting additional research to build a psychographic profile for millennial parents in the United States including how they are raising their kids, their values regarding parenting, their parenting habits/styles/approaches, and their spending habits.