Skin Care Industry Analysis - US Millennial Psychographics

Goals

To find 3-5 high-level statements about US millennials' psychographics/attitudes and behaviors as skincare product consumers along with relevant statistics. Statistics indicating millennials' attitudes specifically towards CBD skincare products/cosmetics would be a plus. The research will be used to build a go-to-market strategy for an anti-aging skincare brand.

Early Findings

Buying Habits and Preferences

    CBD Products

  • As per Linkage’s 2019 study of US beauty consumers, CBD is one of the trending ingredients in skin care products among the millennials. 48% of millennials revealed that they want to buy skin care products with CBD while 18% said they already buy skin products that contain CBD.

Purchase Drivers

Preferred Shopping Destinations

PROPRIETARY DATABASE SEARCH RESULTS

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Proposed next steps:

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