Skin Care Industry Analysis - US Millennial Psychographics


To find 3-5 high-level statements about US millennials' psychographics/attitudes and behaviors as skincare product consumers along with relevant statistics. Statistics indicating millennials' attitudes specifically towards CBD skincare products/cosmetics would be a plus. The research will be used to build a go-to-market strategy for an anti-aging skincare brand.

Early Findings

Buying Habits and Preferences

    CBD Products

  • As per Linkage’s 2019 study of US beauty consumers, CBD is one of the trending ingredients in skin care products among the millennials. 48% of millennials revealed that they want to buy skin care products with CBD while 18% said they already buy skin products that contain CBD.

Purchase Drivers

Preferred Shopping Destinations


In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Proposed next steps:

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