Wonder
Log in
Research Outline
Prepared for Andrew G. | Delivered November 22, 2019
Direct-to-Consumer Underwear Trends
Review your project details
Goals
Determine product trends from newly-launched direct-to-consumers (D2C) underwear and lounge wear brands. The information will be used to evaluate a potential investment plan in this sector.
View less
Early Findings
Direct-to-Consumer Underwear Trends
Savage X Fenty
is an underwear brand that was founded by Rihanna in 2018.
It sells its underwear products direct to the consumers on its
online store
.
The underwear brand focuses on authenticity and aims to bring out the "
confidence and strength
" of the wearer.
The brand also encourages women to
bring out their various personalities
through its lingerie line.
It
casts everyday women
in fashion and underwear campaigns.
The brand also offers
affordable underwear lines
that can cater to all body sizes and skin colors.
This is seen as a
breakthrough model
for this sector.
The brand's success is a result of its effort to cater to those who are typically "
ignored by the mainstream
."
The brand has over
90 styles
of underwear such as "bras, knickers, bodysuits, rompers, robes, and others.
The brand aims to reach out to the r
egular consumers
who are craving for a broader definition of being sexy.
View less