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Research Outline
Prepared for Rebecca | Delivered November 26, 2019
Competitive Assessment
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Goals
A competitive assessment of SKO, HCA Mindbox, Douglas Marketing Group, and Generator, including their offerings, locations, link to portfolio, and the 4 Ps of marketing.
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Early Findings
SKO
Headquartered in Windsor, Ontario, SKO Communications describes itself as a public relations and communications company that "builds remarkable brands by uniting the fabric of a management consultancy with the
creativity of a design agency. "
The company's services include advertising, brand management, branding, campaigns, design, internal communications, marketing, positioning, social media,
visual identity, and web design.
H
Some of its past clients are
S
o
f
f
i
, Brazier Dupuis Wealth Management, The Windsor Club, the
University of Windsor, and First Stop Services.
HCA Mindbox
HCA Mindbox describes itself as a full service marketing communications agency that specializes in
"strategic planning, branding
, creative design, sales promotion, website development, SEO, media planning and placement, public relations, event management, digital printing, print management. "
The company was founded in
1987
and is headquartered in Windsor, Ontario.
Some of its clients include C&C International, OGVG, and Ivanhoe
Cambridge Devonshire Mall.
Douglas Marketing Group
Douglas Marketing Group was
established in 1991
as a full-service marketing agency that focuses on social media strategy, graphic design, SEO, web development, and SEM.
The company is based in
Windsor, Ontario.
Some of its clients include Del Fresco Pure,
W
o
l
f
h
e
a
d
Distillery, Clean Planet Foods, and Laurie Sall. The company's portfolio can be
found here
.
Generator Design of Canada
Established in 1996, Generator Design of Canada describes itself as a complete advertising and graphic design agency. The company specializes in the "design and development of printed material, web solutions
and multimedia products."
Its clients include BASF,
E
n
f
o
r
m
,
H
u
m
b
e
r
College, Home Depot,
K
y
o
w
a
,
The City of Windsor,
and Naples Pizza.
The company's portfolio can be
found here.
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