Lovevery Competitor TV Marketing


To identify DTC competitors of Lovevery and determine their investment in television to create a pitch for a television commercial campaign.

Early Findings


  • Lovevery is a direct-to-consumer seller of "products and information which help create developmental experiences in the lives of new babies and families."
  • The company sells "play kits" that include educational toys and items that help stimulate babies' brains.
  • Products are designed for children between the ages of 0-24 months.
  • There are also gift and registry options available through the website.
  • Play kits for babies are $80 each, play kits for toddlers are $120 each, and the company's signature Play Gym is $140.
  • Parents can purchase kits one at a time, or they can subscribe to Lovevery and receive a kit for each developmental stage.



Research proposal:

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