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Research Proposal
Prepared for Erez H. | Delivered April 11, 2020
Low and Zero Alcoholic Beverages - Top Global Consumers
Goals
To gather information regarding producers of zero and low-alcohol beverages to inform market research.
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Early Findings
Zero and low-alcohol beverages are gaining popularity globally. New traditions such as
Dry January
in the UK bring attention to this trend.
AB InBev
AB InBev participates in the making low and zero alcohol beverages, and the company predicts these beverages will make up
20%
of profits by the year 2025.
AB InBev had a global revenue of
$52.3
billion in 2019. Statistics do not
specify
revenue specific to zero and low-alcohol sales.
AB InBev revealed 12 new low and zero-alcohol beers in
2018
, in addition to the non-alcoholic beers already launched in
2015
in specific countries.
AB InBev reports no- and low-alcohol beverages make up
8%
of the company's global beer production in 2018. Total beer production volume reported in 2018 was
567 million hcl
. Taking 8% of the total beer volume reveals 45.36 million hcl as the low and no-alcohol volume.
Heineken
Heineken debuted non-alcoholic beer in
2017
, and now serves 30 markets globally.
Heineken reports a global revenue of
28.52 billion
euros, or $31.18 billion USD.
H
e
i
n
e
k
e
n
reported
$23.4
million in nonalcoholic sales in 2019.
H
e
i
n
e
k
e
n
's low and nonalcoholic volume production in 2018 was
13.1 million hcl
.
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Prepared By
Sara M.
114 assignments | 5.0