Wonder

Low and Zero Alcoholic Beverages - Top Global Consumers

Delivered April 11, 2020. Contributor: Sara M.

Goals

To gather information regarding producers of zero and low-alcohol beverages to inform market research.

Early Findings

Zero and low-alcohol beverages are gaining popularity globally. New traditions such as Dry January in the UK bring attention to this trend.
AB InBevAB InBev participates in the making low and zero alcohol beverages, and the company predicts these beverages will make up 20% of profits by the year 2025.
AB InBev had a global revenue of $52.3 billion in 2019.  Statistics do not specify revenue specific to zero and low-alcohol sales. 
AB InBev revealed 12 new low and zero-alcohol beers in 2018, in addition to the non-alcoholic beers already launched in 2015 in specific countries.
AB InBev reports no- and low-alcohol beverages make up 8% of the company's global beer production in 2018. Total beer production volume reported in 2018 was 567 million hcl. Taking 8% of the total beer volume reveals 45.36 million hcl as the low and no-alcohol volume.
Heineken Heineken debuted non-alcoholic beer in 2017, and now serves 30 markets globally.
Heineken reports a global revenue of 28.52 billion euros, or $31.18 billion USD.
Heineken reported $23.4 million in nonalcoholic sales in 2019.
Heineken's low and nonalcoholic volume production in 2018 was 13.1 million hcl.

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