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LPR

Delivered January 13, 2020. Contributor: Alexis Z.

Goals

In order to provide information about a competitor, complete a thorough review of the company LPR, including a review of their business growth in Europe by region, a review of their growth by market segment, their investments, and their recent innovations.

Early Findings

Market Expansion

  • LPR was founded in 1992 in Toulouse, France.
  • In 1997, they were acquired by the Algeco Group, and expanded into a new product category, FMCG, via a partnership with Perrier-Vittel (now Nestle Waters).
  • The next expansion was into the broader European market place from 1998-2000, through expansion into Portugal and Spain.
  • In 2004, LPR expanded into the UK through a contractual agreement with Kimberly Clark.
  • In 2006, the company expanded into Ireland.
  • In 2008, LPR expanded into Germany.
  • In 2010, the company expanded into Italy.
  • In 2013, the company expanded into Poland.

Market Segment

  • In 2003, the company refocused completely on the FMCG sector, and ceased their activity in other industrial sectors.

Business Growth

  • In 2006, there was a large scale management buyout with financial assistance from AtriA Capital Partenaires.
  • In 2008, the company passed 100 million euros in profit.
  • In 2010, the company re-branded and became the first company in their sector to be awarded PEFC certification.
  • In 2011, LPR was acquired by Euro Pool System.
  • In 2014, the CSR policy was signed and in 2015 Gold Ecovadis was rewarded for their CSR policy.

Equipment Growth

  • In 2002, the company launched their first large infrastructure project by creating a European-wide IT system called Eurospider.
  • In 2010, the company acquired a plastic quarter display pallet pool.

Proposed next steps:

You need to be the project owner to select a next step.
As the initial research only highlighted major dates, we recommend digging deeper into the history of LPR to provide an additional 7-10 insights on their market expansion, changes in business strategy, additional third party partnerships, notable improvements in equipment, changes in their target customers/industries, changes in top-level leadership, or notable business milestones. For each insight, we will provide the date, and 3-5 sentences describing the change.
Additionally, we can provide further review of the company in a SWOT analysis, outlining their company strengths, company weaknesses, their opportunities within the industry, and their threats within the industry.
Further, we could identify three direct competitors to LPR and provide a competitive profile for each outlining their company headquarters, company revenue, geographic reach, competitive advantage and 2-3 key customers.