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Research Outline
Prepared for Alan T. | Delivered January 13, 2020
LPR
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Goals
In order to provide information about a competitor, complete a thorough review of the company
LPR
, including a review of their business growth in Europe by region, a review of their growth by market segment, their investments, and their recent innovations.
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Early Findings
Market Expansion
LPR was founded in
1992
in Toulouse, France.
In
1997
, they were acquired by the Algeco Group, and expanded into a new product category, FMCG, via a partnership with Perrier-Vittel (now Nestle Waters).
The next expansion was into the broader European market place from
1998-2000
, through expansion into Portugal and Spain.
In
2004
, LPR expanded into the UK through a contractual agreement with Kimberly Clark.
In
2006
, the company expanded into Ireland.
I
n
2008
, LPR expanded into Germany.
I
n
2010
, the company expanded into Italy.
I
n
2013
, the company expanded into Poland.
Market Segment
In
2003
, the company refocused completely on the FMCG sector, and ceased their activity in other industrial sectors.
Business Growth
In
2006
, there was a large scale management buyout with financial assistance from AtriA Capital Partenaires.
In
2008
, the company passed 100 million euros in profit.
In
2010
, the company re-branded and became the first company in their sector to be awarded PEFC certification.
I
n
2011
, LPR was acquired by Euro Pool System.
I
n
2014
, the CSR policy was signed and in 2015 Gold
E
c
o
v
a
d
i
s
was rewarded for their CSR policy.
Equipment Growth
In
2002
, the company launched their first large infrastructure project by creating a European-wide IT system called
E
u
r
o
s
p
i
d
e
r
.
In
2010
, the company acquired a plastic quarter display pallet pool.
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