Wonder

Research Outline

Prepared for Jared G. | Delivered October 19, 2020

M&M's Grand Opening Event Photos

Goals

Identify photos from an M&M's promotional event in which volunteers were spray painted in Times Square and then branded with a letter "M" to help meet a client's request.

Early Findings

M&M's Promotional Event in Times SquareM&M's held a promotional event in Times Square to help celebrate the opening of their new location in December, 2006, according to Intelligencer.
Volunteers were willingly sprayed down in vibrant colors (reminiscent of candy coatings) and then branded with an "M". 
The event was held in 40-degree weather but enjoyed wide participation.
A photo from the event can be seen here.

Summary of Early Findings in Relation to GoalsThe first hour of research involved a high-level search for images of this particular event and a collection of basic background details. The research team was successful in identifying one image, provided above, and, based on our early findings, can continue to provide additional images if desired. 

The research team can also provide background on the event as a case study (including the impact of the event), and additional research related to the topic upon request.