Female Online Browsing Habits

UK Statistics

• Those who are aged 35 to 55 years old belong mostly to the Gen X age group.
• They comprise 28% of the population in the UK.
•  Seventy seven percent of women int he UK uses the internet.
• Around 99.2% of UK women ages 16 to 44 uses the internet.
• For women ages 45 to 54, the internet usage is around 97.2%.  
• Around 82% of women in Great Britain made online purchases in 2019.
•  Eighteen percent of UK women shop at least once a week.
• Around 84% of UK women who are online use Facebook.
• Facebook is the most preferred site by 23 to 37 year old UK residents.
•  Thirty-four percent of the UK female population who are online use Snapchat.
• Around 38% of 25 to 44-year-olds use Snapchat.
• LinkedIn is used by 29% of online females in the UK.
• Majority of the platform users are those who are 25 to 44 years old.
• For Pinterest, the site is visited by 45% of online women.
• The platform is more preferred by those who are in the 25 to 34 age group.
• In the case of YouTube, around 49% of the online female population in the country are on the platform.
•  Forty-one percent of females in the UK prefer to trust online experts when searching for useful information.
•  Sixty-six percent of online females in the UK also trust customer reviews on online sites.
• Gen X individuals of both genders are more "driven by purpose and intent" than casual online surfing.
• Gen X individuals also prefer to go online on their mobile devices rather than on their personal computers.
• They are also observed to be alloting one-third of their daily TV schedule to internet streaming services.
• This age group also allot two hours of their time daily on social media sites.
•  Eighty-one percent of Gen X individuals also go to the internet when looking for information.

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