Account-Based Marketing Trends

• Based on a marketing study on observed trends in the industry, the increasing need to veer away from "disruptive messaging" through improved alignment of "account-based advertising (ABA) and account-based sales (ABS)" is driving new opportunities in the industry.
• Businesses are now moving into account-based strategies to align their sales and marketing approach.
•  Innovations in marketing technologies are also making account-based marketing services to be more cost-effective.
• Strategic account-based marketing methods are also being adopted more due to the increasing demand for concentrating more on target individuals and bigger accounts inside the company.
• The IT and telecommunications sector is also showing significant leaps in the account-based marketing space due to the increasing need to offer enhanced IT-powered solutions to clients and the requirement to generate huge data volumes for their rapidly-expanding subscriber base.
• The government and public services sector is also increasingly adopting account-based marketing strategies as part of their goal of increasing client satisfaction levels through the use of the right account-based management tools.