Determine key trends in the account-based marketing space that are relevant to Madison Logic's offerings and business strategy.
Account-Based Marketing Trends
Based on a marketing study on observed trends in the industry, the increasing need to veer away from "disruptive messaging" through improved alignment of "account-based advertising (ABA) and account-based sales (ABS)" is driving new opportunities in the industry.
The IT and telecommunications sector is also showing significant leaps in the account-based marketing space due to the increasing need to offer enhanced IT-powered solutions to clients and the requirement to generate huge data volumes for their rapidly-expanding subscriber base.
The government and public services sector is also increasingly adopting account-based marketing strategies as part of their goal of increasing client satisfaction levels through the use of the right account-based management tools.
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