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Madison Logic

Goals

Learn more about Madison Logic's business offerings and customer base, in order to inform a marketing pitch

Early Findings

  • Madison Logic's key offering is ActivateABMT, a tool that supports advertising, lead generation, content marketing, and gathers insights on campaign performance.
  • They also offer a data cloud service, data analytics, and a gateway for marketing tool integration.
  • Madison Logic is based in NYC, and serves clients globally, including B2B marketers from well-known companies like IBM, Rosetta Stone, and OpenText.
  • Clients also had an average of double the sales conversion rate for closed-won, triple the number of conversions to marketing-qualified accounts and a 66% decreased time spent qualifying accounts.

Proposed next steps:

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