Wonder

Research Outline

Prepared for Megan | Delivered November 15, 2019

Madison Logic

Goals

Learn more about Madison Logic's business offerings and customer base, in order to inform a marketing pitch

Early Findings

Madison Logic's key offering is ActivateABMT, a tool that supports advertising, lead generation, content marketing, and gathers insights on campaign performance. 
 They also offer a data cloud service, data analytics, and a gateway for marketing tool integration. 
Madison Logic is based in NYC, and serves clients globally, including B2B marketers from well-known companies like IBM, Rosetta Stone, and OpenText. 
The company was founded in 2004. 
Their last reported annual revenue was $54.2 million, with a 3-year growth of 106%. 
An independently commissioned study showed a three-year 507% return on investment  for clients using the Madison Logic ABM solution. 
Clients also had an average of double the sales conversion rate for closed-won, triple the number of conversions to marketing-qualified accounts and a 66% decreased time spent qualifying accounts. 
In summer 2019, Madison launched a bi-directional integration with marketing automation platform Oracle Eloqua.  