Prepared for Megan | Delivered November 15, 2019
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Learn more about Madison Logic's business offerings and customer base, in order to inform a marketing pitch
Madison Logic's key offering is
, a tool that supports advertising, lead generation, content marketing, and gathers insights on campaign performance.
They also offer
a data cloud service, data
, and a gateway for marketing tool integration.
Madison Logic is based in NYC, and
serves clients globally,
including B2B marketers from well-known companies like IBM, Rosetta Stone, and OpenText.
The company was
founded in 2004.
Their last reported annual revenue was
, with a
3-year growth of 106%.
An independently commissioned study showed a three-year
507% return on investment
for clients using the Madison Logic ABM solution.
Clients also had an average of
double the sales
conversion rate for closed-won, triple the number of conversions to marketing-qualified accounts and a 66% decreased time spent qualifying accounts.
In summer 2019, Madison launched a bi-directional integration with m
arketing automation platform Oracle