Prepared for Megan | Delivered November 16, 2019
Madison Logic SWOT
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Obtain an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of the Madison Logic company. The information will be used for a marketing pitch.
Madison Logic SWOT Analysis
Based on reviews, Madison Logic is known for
enabling B2B marketers
to turn their target accounts into sales more rapidly through the identification of the right decision-makers along the buying journey.
The company is also known for using its massive database of over
500 million B2B purchasers
to find the right decision-makers and target accounts.
The data can be
filtered by industry, buying journey stage
, deal cost, and other data types.
The platform can also perform "
actual display advertising
" where clients can upload campaigns, their content, input a budget, and plan for the deployment date.
The company also offers
such as content creation.
Madison Logic got the distinction of being the
sole marketing technology company
in New York to make it to Inc. Magazine's annual 5000 list for six years straight.
The company got the
on Inc.'s annual 5000 list.
With this recognition, the company became part of the
who have received this recognition in the 40-year history of the list.
Madison's strength comes from a
period of worldwide growth
and its continuous deployment of strategic initiatives.
The company was able to provide a
fully-loaded "account-based marketing platform
" to the B2B industry.
The company also
partnered with companies
such as Marketo to increase target account conversion.
It also collaborated with Bizible to
improve the ROI
The company's platform also
streamlines sales and marketing processes
to enhance sales results.
The company also highlighted the
strength of its organizatio
n that helped its clients achieve their goals.
Through its platform's direct integration into martech's arsenal, the company emphasized that it can deliver
more streamlined, results-focused
, and more strategic solutions.
Based on verified top reviews, the
platform's method of disclosing content
does not have the needed impact on the system as some sites typically do not completely share content.
Some verified reviewers mentioned that the list of prospects that were given by Madison Logic was
and did not result in successful meetings.
Some clients also mentioned that the
platform has too many options
and is not user-friendly.
Madison Logic is now looking for ways to expand their services to
mid-market and smaller firms
The company's current client base mainly includes
The company is now preparing for this expansion by
compiling the right customer profiles
and drafting the right messaging for those unexplored markets.
to the company's business can come from its competitors who are already adept at handling smaller businesses as Madison Logic is fairly new to this space.
The company's business can also be
impacted by negative reviews
from actual clients if not addressed.
Customer Base Differences
Compared to its competitors, Madison Logic's current
focus is on enterprise-sized clients
such as IBM, Dell, AWS, and Marketo.
The customer base of
are a combination of enterprise, mid-sized, and small companies.