Research Proposal

Online Candy Shops

Goals

To determine the main online candy shops in the US and Canadian markets to indicate the non-utilized space in the online candy sales market.

Early Findings

  • The following companies are the largest candy companies in the U.S. Market with an online presence: Hersey, Mars, Mendelez International, Tootsie Roll Industries, Jelly Bean Candy Company, and Nestle SA. The Candy Production industry is characterized by a moderate level of market share concentration, with the top four players expected to account for 46.8% of sales. With a share of roughly 30% in 2018, Hershey led the U.S. confectionery market, and was closely followed by top competitor Mars, at just under 30%. Besides chocolate, the U.S. confectionery industry also produces non-chocolate candy. In 2019, this specific segment generated about $5.5 billion U.S. dollars’ in sales in the United States.
  • Except for Hersey, the Candy Production industry in Canada's market follows suit to the U.S. market with the addition of Kerr Brothers Limited. The Candy Production industry in Canada has a low level of concentration, with the four largest industry operators accounting for 32.2% of industry revenue. Revenue in the Confectionery segment in Canada amounts to US $9,438 million (2020). The market is expected to grow annually by 1.8% to 20205. In comparison, most sales revenue is generated in the United States online candy sales market at $176,013 million forecast by 2020.
  • A list of the top 15 online candy stores in the U.S. and Canadian markets is found on BuzzFeed and is provided in a google spreadsheet. Candy Fun House, Candy, Just Candy, and IT'Sugar Candy Store should be included in this list as most popular in the Canadian Market.
Prepared By
Melissa C.
182 assignments