Wonder

Research Outline

Prepared for Martin R. | Delivered March 3, 2021

Polish Family Trends

Goals

To understand changing family and lifestyle trends in Poland in order to guide the strategy of a polish food brand.

Early Findings

Poland youths are becoming increasingly conservative, with two-thirds of voters between 18 and 29 supporting parties to the right of the center for the first time in the 2015 parliamentary election.
The youth are increasingly embracing post-material values, including the church, security, and tradition. 
They increasingly trust authorities, dream of marriage, and are increasingly patriotic. 
Almost one-third of young poles state that they will give up personal freedom for more law and order.
One of the reasons young poles have embraced the conservative party is that Poland's income and economic situation has improved in recent years under the party.
Poland's unemployment rate in 2020 was 2.9%, the second-lowest in the EU. Hence, the country has gone from a country of emigration to a country that is increasingly attracting immigrants. 
Many people in the EU are flocking to Poland in search of stable jobs and a chance to work with big companies. 

Prepared By

Emmanuel A.

2227 assignments | 5.0