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Research Outline
Prepared for Martin R. | Delivered March 3, 2021
Polish Family Trends
Goals
To understand changing family and lifestyle trends in Poland in order to guide the strategy of a polish food brand.
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Early Findings
Poland youths are becoming
increasingly conservative
, with two-thirds of voters between 18 and 29 supporting parties to the right of the center for the first time in the 2015 parliamentary election.
The youth are increasingly embracing
post-material values
, including the church, security, and tradition.
They increasingly trust authorities,
dream of marriage
, and are increasingly patriotic.
Almost
one-third of youn
g poles state that they will give up personal freedom for more law and order.
One of the reasons young poles have embraced the conservative party is that Poland's
income and economic situation
has improved in recent years under the party.
Poland's unemployment rate in 2
020 was 2.9%
, the second-lowest in the EU. Hence, the country has gone from a country of emigration to a country that is increasingly attracting immigrants.
Many people in the EU are
flocking to Poland
in search of stable jobs and a chance to work with big companies.
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Prepared By
Emmanuel A.
2227 assignments | 5.0