US Christian News/Media/Journalism MarketM: Major Players in Content & Distribution

Goals

To identify major players in the US Christian news/media/journalism market in both content viewership and distribution.

Early Findings

  • Major US Christian news/media/journalism sources with an online presence include:
  • Christian Headlines provides Christian content in print. The site features blogs, news articles covering current events and breaking news, feature articles, and guest commentaries/opinion pieces.
  • Christian World News (CBN) provides Christian content in print, videos, and podcasts. The site covers the news as well as a range of other topics relevant to Christian today including politics, healthy living, and entertainment.
  • Christianity Today provides content in print and podcasts. The site features current news/events, regular topics relevant to Christians today, and a magazine that is available both online and in print.
  • There are over "100 Christian Youtube Channels for Catholic, Church, Jesus & Bible Lovers" being watched daily. This feedspot page lists and provides details, including the number of followers for the ones it considers the top 100.
  • Publisher's Weekly, a group dedicated to helping authors get their work printed or self-printed is hosting a month-long online event and workshop series that will feature talks by some of the biggest names in Christian printing.

TRENDS/EMERGING TRENDS IN CHRISTIAN MEDIA
  • Some trends/emerging trends in Christian media, news, and journalism include
  • Using Christian media to engage cultural change to help shape people's worldviews to include faith.
  • The rise in the consumption of content in formats other than traditional print, such as audiobooks and podcasts.
  • Christian and religious or spiritual books being written by authors who don't possess theological authority but write books with "real person insight" that are being well-received.

Proposed next steps:

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As the initial research only provided a short list of primarily online Christian news/media/journalism providers, we recommend continued searching to provide additional details on the three sources provided: Christian Headlines, Christian World News, and Christianity Today AND to find 2-4 additional players in the market. Additionally, since our initial research indicates that these companies don't make their number of followers/subscribers available on their websites that we use another metric, such as number of Facebook followers, to demonstrate popularity.
Additionally, as our initial research did find some information about trends that indicate where Christian media is going in terms of content and distribution, we recommend providing more detailed information on the two trends mentioned in our early findings: 1. Using Christian media to engage cultural change to help shape people's worldviews to include faith 2. The rise in the consumption of content in formats other than traditional print, such as audiobooks and podcasts. As well as finding and detailing an additional 1-2 trends with the understanding that trends in Christian content distribution may not differ from trends in content distribution in general.
Finally, we recommend researching the demographic information of consumers of Christian media content in the US to create a demographic analysis. This would include age, gender, income, educational level, and religious affiliation (Catholic, Protestant, etc).