Illinois State Lottery
To determine the number of unique individuals who play draw games (Mega Millions, Powerball) and scratch off games in the Illinois lottery, to help inform a business pitch.
- Total lottery ticket sales in Illinois are valued at approximately $3 billion per year.
- The Illinois Lottery publishes monthly reports that provide data on the revenue and expenses for the month. However, sales are not broken out by type of lottery ticket.
- Sixty percent of Illinois residents play the lottery at least once per year. With an estimated 12.7 million people in the state, this means about 7.6 million unique individuals (12.7 million * 0.60) play the lottery each year.
- In October 2018, the Illinois lottery had record sales, mainly due to over $80 million in sales on Mega Millions tickets due to an almost record jackpot. For that month $164 million was spent on instant tickets, and $181 million was spent on draw-based games.
- In October 2018, more than 27 million Mega Millions tickets were purchased in Illinois.
- The average U.S. consumer spends $86 per month on lottery tickets, according to Bankrate. The Bureau of Labor tickets put that number at about $70 per month.
Summary of Findings Relative to Goals
- Our initial search indicates the requested data is not publicly available. We also attempted to gather information on the number of each type of ticket sold per year, the average number of tickets bought per purchase, and a breakdown in sales by type of ticket. Our hope was that if that data was found, it could potentially be used to triangulate an estimate of the unique individuals for each ticket type. These data points were not found.
Proposed next steps:
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We propose research on the demographic profile of the typical lottery player. The initial focus would be on Illinois only, but would be expanded to the United States if necessary. We propose providing data on age, gender, income, and education. Other demographics could be included, or substituted, as necessary based on data availability. For example other demographics to consider are location (rural, suburban, or urban), marital status, religious affiliation, and family status.
Alternatively, we propose providing research on people's attitudes toward toward lottery games. This would include data on whether they are viewed positively or negatively overall, whether people view them as gambling, whether they provide the funding they promise, and other insights surrounding the games. A total of 5-7 insights would be provided with a focus on the United States. Each insight would have a minimum of 3-4 sentences fully describing it.