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Research Outline

Prepared for Meghan E. | Delivered September 25, 2019

Major Media Consumption Platforms

Goals

To identify the major news platforms and understand the news consumption patterns of people aged 25-45 in order to develop a pitch for new business. Major US cable news outlets (e.g., MSNBC, Fox News, CNN) as well as mainstream media platforms (e.g., conventional newspapers that everyone relies on or considers reliable like USAToday, Washington Post, The New York Times) will be excluded.

Early Findings

  • Deloitte published a report that noted age demographic breakdowns were becoming less likely to predict changes connected to media and entertainment consumption patterns. The company reported that behavior-based personas were more telling; shifting the personas into categories like power streamers, highly subscribed, mobile-first viewers, hybrid adopters, and linear TV consumers.
  • Nielsen reports that adults aged 18-34 spend over 1/3 of their daily media usage on smartphones.
  • Some really alternative media platforms include South Front, Signs of the Times, Zero Hedge, Chris Hedges, The Empire Files, The Corbett Report, and Rogue Money.
  • There isn’t one specific definition of alternative media. “The various sources of information and publications that fall outside of the mainstream have been referred to by many names. They have been called alternative, anarchist, small, activist, grassroots, progressive, non-corporate, subversive underground, radical, dissident, independent and many other terms.”
  • In 2015, the Pew Research Center compiled the top 50 online news entities. These included popular, major, alternate, and dead platforms, alike, such as BuzzFed, Gawker, Huffington Post, Elite Daily, NPR, Mashable, Salon, and Vice.
  • Other lists are more current and feature more updated sources as well as regional sources of US news outlets including Newsweek, Newsday, Seattle Times, The Washington Times, and Observer.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.