Prepared for Yuval M. | Delivered December 20, 2019
Hotel Booking Values and Margins
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To find the average booking value for a tourists in various geographies.
, the hotel price index for several SE Asian cities in November 2019 was: Bangkok ($94), Beijing ($105), Hong Kong ($114),
($56), Manila ($95), Seoul ($108), Shanghai ($127), Singapore ($180), Taipei City ($103) and Tokyo ($158).
Global data from
indicates booking values and margins are higher via direct bookings versus through
commissions can be as high as
, but no regional information was offered. Commissions for chains tends be between 15-30% but can be higher for smaller hotels.
In an article from only a couple months ago, TTR Weekly indicates commissions rates are "
up to 25%
". This is an Asia-specific publication. Smaller hotels use OTAs for up
of their bookings.
Bidroom aims to disrupt this by offering
for the APAC travel market.
is also adding properties in Asia. It offers a flat 8% commission rate to all hoteliers.
OTAs are predicted to have a
market share in APAC by 2020.
Your research manager recommends working with a
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