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Research Outline
Prepared for Yuval M. | Delivered December 20, 2019
Hotel Booking Values and Margins
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Goals
To find the average booking value for a tourists in various geographies.
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Early Findings
According to
T
r
i
v
a
g
o
, the hotel price index for several SE Asian cities in November 2019 was: Bangkok ($94), Beijing ($105), Hong Kong ($114),
K
u
a
l
a
L
u
m
p
u
r
($56), Manila ($95), Seoul ($108), Shanghai ($127), Singapore ($180), Taipei City ($103) and Tokyo ($158).
Global data from
HotelChamp
indicates booking values and margins are higher via direct bookings versus through
O
T
A
s
.
TravelDailyNews indicates
O
T
A
s
'
commissions can be as high as
30%
, but no regional information was offered. Commissions for chains tends be between 15-30% but can be higher for smaller hotels.
In an article from only a couple months ago, TTR Weekly indicates commissions rates are "
up to 25%
". This is an Asia-specific publication. Smaller hotels use OTAs for up
90%
of their bookings.
Bidroom aims to disrupt this by offering
no-comissions bookings
for the APAC travel market.
Hotel Bonanza
is also adding properties in Asia. It offers a flat 8% commission rate to all hoteliers.
OTAs are predicted to have a
41%
market share in APAC by 2020.
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