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Research Outline
Prepared for Dana S. | Delivered July 31, 2019
Market Research Networking Events and Conferences
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Goals
To identify networking events and conferences that suppliers of market research to restaurant groups, retail groups, franchisees, and health and beauty groups can attend in the remaining part of 2019 and all of 2020.
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Early Findings
Preliminary research shows there are a number of upcoming networking events and conferences for suppliers of market research. However, these are not specific to those that provide market research to restaurant groups, retail groups, franchisees, and health and beauty groups. There do not appear to be events for those niches readily available. The events detailed below target all industries and verticals.
RESEARCH AND RESULTS TRADE SHOW
October 23-24, 2019
Munich, Germany
Types of attendees include "
providers of market research-related services
and products" including market research agencies, fieldwork companies, data analytics companies, B2B research, associations/organizations, among others.
Approximately
40%
of attendees are market research service providers.
Another
39%
are end users.
The speaker list for 2019 is not yet available, but 2018 speakers included the following:
Matthew Harrison
of B2B International
Nathan Axford
of Beyond Reason
Dezső Karasszon
and
Z
s
o
l
t
A
p
p
o
n
y
i
of Data Expert
N
i
k
l
a
s
Anzinger
of Dalia Research
Leonie Brown
of Qualtrics
Julia Gornandt
of Skim
Erik Siwkowski
of Tobii Pro
Pricing has not yet been released, as registration opens in
August
.
TMRE
November 5-7, 2019
Las Vegas, Nevada
Types of attendees
include client-side corporate researchers, insight leaders, and executives from market research companies on six continents.
Approximately
65%
of attendees are client-side corporate researchers.
Speakers who are scheduled to attend include the following:
Karin Timpone
, Global Marketing Officer for Marriott International
Bryan Vaughn
, VP of Global Analytics and Intelligence for AstraZeneca
Christie Kawada
, SVP Audience Strategy, Insights & Innovation for Viacom Media Networks
Nick Graham
, VP of Insights for PepsiCo
Mary Colleen Hershey
, VP of Consumer and Marketplace Insights COE for Nestle
Ben Lawder
, VP of Customer Experience and Insights for Equifax
Kirti Singh
, Chief Analytics & Insights Officer for Proctor & Gamble
Bob Adams
, VP, Head of Global Consumer Insights for Visa
Kamelia Aryafar
, Chief Algorithms Officer for Overstock
Carrie Stojack
, Vice President of Consumer Insights for IHOP
Brittany Wilson
, Senior Manager of Customer Insights for KFC
And many others
Pricing depends on the type of attendee:
Corporate Researchers: Gold Package (Nov. 5-7) —
$2,795
, Silver Package
(
Nov. 5-6 OR 6-7)—
$2,095
MR Suppliers and Vendors: Gold Package (Nov. 5-7) —
$3,595
, Silver Package (Nov. 5-6 OR 6-7) —
$2,895
Discount
s are available for multiple attendees, sponsors, and speakers.
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