Wonder

Research Proposal

Prepared for Dana S. | Delivered July 31, 2019

Market Research Networking Events and Conferences

Goals

To identify networking events and conferences that suppliers of market research to restaurant groups, retail groups, franchisees, and health and beauty groups can attend in the remaining part of 2019 and all of 2020.

Early Findings

Preliminary research shows there are a number of upcoming networking events and conferences for suppliers of market research. However, these are not specific to those that provide market research to restaurant groups, retail groups, franchisees, and health and beauty groups. There do not appear to be events for those niches readily available. The events detailed below target all industries and verticals.
RESEARCH AND RESULTS TRADE SHOW October 23-24, 2019 
 Munich, Germany 
Types of attendees include "providers of market research-related services and products" including market research agencies, fieldwork companies, data analytics companies, B2B research, associations/organizations, among others.
Approximately 40% of attendees are market research service providers.
Another 39% are end users.
The speaker list for 2019 is not yet available, but 2018 speakers included the following:
 Matthew Harrison of B2B International
 Nathan Axford of Beyond Reason
 Dezső Karasszon and Zsolt Apponyi of Data Expert
 Niklas Anzinger of Dalia Research
 Leonie Brown of Qualtrics
 Julia Gornandt of Skim
 Erik Siwkowski of Tobii Pro
Pricing has not yet been released, as registration opens in August.
TMRE November 5-7, 2019 
 Las Vegas, Nevada 
 Types of attendees include client-side corporate researchers, insight leaders, and executives from market research companies on six continents.
Approximately 65% of attendees are client-side corporate researchers.
Speakers who are scheduled to attend include the following:
 Karin Timpone, Global Marketing Officer for Marriott International
 Bryan Vaughn, VP of Global Analytics and Intelligence for AstraZeneca
 Christie Kawada, SVP Audience Strategy, Insights & Innovation for Viacom Media Networks
 Nick Graham, VP of Insights for PepsiCo
 Mary Colleen Hershey, VP of Consumer and Marketplace Insights COE for Nestle
 Ben Lawder, VP of Customer Experience and Insights for Equifax
 Kirti Singh, Chief Analytics & Insights Officer for Proctor & Gamble
 Bob Adams, VP, Head of Global Consumer Insights for Visa
 Kamelia Aryafar, Chief Algorithms Officer for Overstock
 Carrie Stojack, Vice President of Consumer Insights for IHOP
 Brittany Wilson, Senior Manager of Customer Insights for KFC
 And many others 
Pricing depends on the type of attendee:
Corporate Researchers: Gold Package (Nov. 5-7) — $2,795, Silver Package (Nov. 5-6 OR 6-7)— $2,095 
MR Suppliers and Vendors: Gold Package (Nov. 5-7) — $3,595, Silver Package (Nov. 5-6 OR 6-7) — $2,895 
 Discounts are available for multiple attendees, sponsors, and speakers.

Prepared By

Shannon L.

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