Prepared for Cristobal M. | Delivered October 20, 2020
Music Subscription Market: Brazil
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To analyze the Brazilian music subscription industry specifically for music streaming services- Apple Music and Pandora that includes its market share, revenue, and subscribers.
Music Streaming Market
According to the MIDiA Music Subscriber Market report, there were about
304.9 million music subscribers
globally in H1 2019.
Apple Music, with
subscribers and an
18% market share
, is the second-largest player in the global music subscription industry.
has 7.1 million subscribers globally, with a
7.1% market share
Music Streaming Market in Brazil
The Brazilian music market grew by
between 2016 and 2017.
According to the IFPI report, the revenue of the music industry in Brazil grew by 15%, with an increase of 18% in digital sales accounting for 72% of overall revenue in 2018.
According to the IFPI Global Music Report 2019,
was the fastest-growing region (+16.8%) in music streaming services, with
accounting for +15.4% of the overall growth.
The growth in the music market was mainly driven by the
increased investment of companies
in the market, innovation, and partnerships
Brazil has the
global streaming market in the world, and
has seen a continued surge in Brazil in recent years.