Music Streaming Market

• According to the MIDiA Music Subscriber Market report, there were about 304.9 million music subscribers globally in H1 2019.
• Apple Music, with 54.7 million subscribers and an 18% market share, is the second-largest player in the global music subscription industry.
•  Pandora has 7.1 million subscribers globally, with a 7.1% market share.

Music Streaming Market in Brazil

• The Brazilian music market grew by 18% between 2016 and 2017.
• According to the IFPI report, the revenue of the music industry in Brazil grew by 15%, with an increase of 18% in digital sales accounting for 72% of overall revenue in 2018.
• According to the IFPI Global Music Report 2019, Latin America was the fastest-growing region (+16.8%) in music streaming services, with Brazil accounting for +15.4% of the overall growth.
• The growth in the music market was mainly driven by the increased investment of companies in the market, innovation, and partnerships
• Brazil has the tenth biggest global streaming market in the world, and music consumption has seen a continued surge in Brazil in recent years.