Market Share and Revenue of Major Camping Cooler Manufacturers

• The top three manufacturers of camping coolers in 2017 were Igloo, YETI, and Coleman (Esky).
• Igloo's market share in 2017 was 21.02 percent.
• YETI's market share in 2017 was 19.83 percent.
• Coleman's market share in 2017 was 17.03 percent.
• YETI Coolers has a revenue of $468 million, according to Zoominfo.

• Otterbox's combined revenue (of all products) is listed as $650 million.
• Pelican's undivided revenue (including all of their products) is $400 million according to Zoominfo.
• RTIC has a revenue of $6 million.
• Orca Coolers has a revenue of $28 million.
• Hydro Flask has a revenue of $35 million from all of its products.

Pelican Competitor Analysis

•  Pelican was founded in 1976 in California.
• Pelican offers hard, soft, and wheeled coolers as part of its selection.
• Pelican's main focus with its products is rugged durability with a goal of being lightweight.
• The Pelican Elite is a 48-can soft cooler that offers a sweat-proof interior, padded shoulder strap, and high density closed cell foam insulation.
• The Pelican Elite was rated 5 of 5 stars by outdoorgearlab.com with the comment that it is durable but heavy.
• Pelican's undivided revenue (including all of their products) is $400 million according to Zoominfo.

Trend: Demand for Smaller Coolers Expected to Rise

• The demand for smaller coolers (under 25 quarts) is expected to rise through 2025.
• Demand for smaller coolers is rising due to the increased focus on portability.
• An increase in youth camping is also driving the increase in demand for smaller coolers.
• Both hard and soft <25 quart coolers are anticipated to be popular, with soft coolers being somewhat more in demand.

Summary of Early Findings in Relation to Goals