Laundry Products Market Share: US, UK, Australia


To identify the market shares of pods, liquid detergent, liquid concentrate, powder, and tablets in the laundry category in the US, UK and Australia in order to inform internal strategy.

Early Findings

We were unable to determine an exact percentage of US market share for the pods segment and the powder segment of the laundry detergent category from any information or data that was recent and publicly available. However, our initial research on the US laundry detergent market did reveal insights. Here are key pieces of information we found:

US Laundry Detergent Market

We found some proprietary research from one of our data partners which may be helpful:

"The 2019-2024 Outlook for Concentrated Powder Laundry Detergents in the United States" (Published by Icon Group International, $595.00)

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Research proposal:

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