Research Outline

Market Analysis: Bath Salt, Bath Oil, Bath Bomb


To provide an analysis of the bath salt, bath oil, and bath bomb market in the countries/regions that include the United States, Europe, and Asia. The analysis should include the market size with growth rate, market share by players, for each product, and region.

Early Findings

Bath Salt

  • The market size of the bath salt market in the U.S. is estimated at US$480.6 million in the year 2020.
  • Some key players in the U.S. bath salt market include Borghese Inc., Soothing Touch, PDC Brands.
  • Bathclin Corp., Watson’s, Shanghai Jahwa United Co., Ltd, are some of the key players in the bath salt market in Asia.
  • L'Occitane en Provence, Westlab Ltd, Cornish Sea Salt Co., Moksha Beauty, Salts & Co., are some of the key players in the European bath salt market.

Bath Oil

  • Some key players in the global bath oil market include NEOM, AromaCure, Jo Malone, Harrods, Elemental Herbology, Connock London, Space.NK, Timetospa, Shea Moisture, Viva Naturals, among others.
  • Rising awareness of personal hygiene among the global population is one of the driving factors for the growth of the bath oil market.

Bath Bomb

  • Some key players in the Bath Bomb market include LUSH, Da Bomb, Bulk Apothecary, Pearl Bath Bombs, Hugo Naturals, Swanky Sweet Pea, Kush Queen Shop, Schone, Level Naturals, among others.
  • With over 28% revenue LUSH is the largest manufacturer of the Bath Bomb in the U.S. market.