Europe Photography Market


Determine the market size and growth of the school photography industry in Europe. The information will be used to assess the feasibility of entering this market.

Early Findings

Europe Photography Market

Global Market
  • The global photography market is seen to grow by around 5% from 2019 to 2023.
  • Some of the key players globally include Getty Images, Inc., Hammerhead Interactive Ltd., Shutterfly Inc., StudioAlice Co. Ltd., and Summit Portraits LLC.

UK Market

  • In the UK, the total revenue of the general photography market is £2 billion.
  • The market growth rate is around 2.1% from 2014 to 2019.
  • The estimated market share of school and graduation photography in the UK is around 8.9%.
  • Hence, the calculated market size of the school and graduation photography in the UK is as follows: (£2 billion X 8.9%) = £178 million.

Proprietary Research Available

We found some proprietary research from one of our data partners which may be helpful:
Global Photography Services Market 2019-2023 (TechNavio, $2,500)
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Proposed next steps:

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Our initial research has provided market statistics on the global and UK photography services market. However, specific market statistics on the school photography segment for all the European countries are extremely limited and not typically publicly available. Given this, we propose continuing the research to triangulate the requested market statistics using any available related figures. If market statistics are not available for the rest of the European countries, we recommend shifting our research focus on providing 5 of the top general photography services providers in each of the 51 European countries (Ranked by size: Ukraine, France, Spain, Sweden, Norway, Germany, Finland, Poland, Italy, United Kingdom, Romania, Belarus, Kazakhstan, Greece, Bulgaria, Iceland, Hungary, Portugal, Austria, Czech Republic, Serbia, Ireland, Lithuania, Latvia, Croatia, Bosnia and Herzegovina, Slovakia, Estonia, Denmark, Switzerland, Netherlands, Moldova, Belgium, Armenia, Albania, North Macedonia, Turkey, Slovenia, Montenegro, Kosovo, Cyprus, Azerbaijan, Luxembourg, Georgia, Andorra, Malta, Liechtenstein, San Marino, Monaco, and Vatican City) based on available revenue or other available metrics. We will calculate the estimated market size and market growth based on any available revenue of the top providers. However, most of the providers are private companies so the revenue data might be extremely limited as well. For each of the providers found, we will provide the name, website link as an inline citation, revenue or any comparable metrics, and value proposition. We will also provide the overall global market size of the photography services market based on any available market size data that were derived from the European countries above.
We also recommend undertaking additional research to provide a competitive analysis of each of the photography services provider from each of the European countries above. For each company, we will provide an overview, a list of product offerings, competitive advantage, and target customers.