Determine the market size and growth of the school photography industry in Europe. The information will be used to assess the feasibility of entering this market.

Europe Photography Market

• The global photography market is seen to grow by around 5% from 2019 to 2023.
• Some of the key players globally include Getty Images, Inc., Hammerhead Interactive Ltd., Shutterfly Inc., StudioAlice Co. Ltd., and Summit Portraits LLC.

UK Market

• In the UK, the total revenue of the general photography market is £2 billion.
• The market growth rate is around 2.1% from 2014 to 2019.
• The estimated market share of school and graduation photography in the UK is around 8.9%.  
• Hence, the calculated market size of the school and graduation photography in the UK is as follows: (£2 billion X 8.9%) = £178 million.

Proprietary Research Available