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Research Outline

Prepared for Jeremy G. | Delivered August 29, 2019

Market Sizing and Company Mapping

Goals

To find out the market size and company mapping of appliances, kitchen electrics, and gadgets in order to specialize offerings across several industry verticals.

Early Findings

Market Size

  • The household appliances market size in the United States is expected to be worth $59.76 billion by 2025.
  • Currently, the kitchen appliances market in the United States is worth $6.58 billion.
  • The mobile phone accessories market in the United States was worth $28.53 billion in 2018.

Company Information

  • Whirlpool has 92,000 employees and a revenue of over $1 billion. The company has 65 manufacturing and technology research centers across the globe.
  • Whirlpool owns 6 brands, including KitchenAid, Maytag, Brastemp, Hotpoint, Indesit and Bauknecht.
  • With over 28,000 followers, Whirlpool's Twitter is an integral channel of their marketing strategy.