Market Sizing Data

Goals

To locate the following data:

1) Number of Brazilians broken down by income.
2) Number of Brazilians who are soccer fans and/or amount spent on soccer tickets per year in Brazil.
3) The overall amount of money spent on betting/gambling in Brazil in a year.
4) 3-5 KPIs for Daft King
5) 3-5 KPIs for FanDuel

Early Findings

1) Number of Brazilians broken down by income.

  • In Brazil, 50% of the tax paying population has an average gross income of 1,640 Brazilian reals, while 40% have an average of 4,660 reals, 9% have an average of 13,669 reals, 0.9% have an average of 34,165 reals, and 0.1% have an average of 135,103 reals.
  • 5% of Brazilians hold 50% of the country's total income as of 2015.

2) Number of Brazilians who are soccer fans and/or amount spent on soccer tickets per year in Brazil.

  • 60% of Brazilians surveyed said they are interested in soccer.
  • 53% of Brazilians say they are not interested in the 2018 World Cup.
  • "Much of Brazilian football’s revenue potential lies in ticket sales. During the 2017 Brazilian football championship, for instance, only 41% of tickets were sold in comparison with 96% and 92% of tickets sold for the Premier League (UK) and for the Bundesliga (Germany), respectively. The average number of tickets sold during the 2017 regular season in Brazil was 16,000, which is well below the number of season tickets sold for Premier League and Bundersliga matches (36,500 and 43,200 tickets sold, respectively)."
  • Ticket prices in Brazil range depending on club, from 14 to 55 Brazilian reals.
  • Brazilian clubs play an average of 68.7 games per year.
  • "Brazil has 501 professional teams registered at CBF or Confederação Brasileira de Futebol, the Brazilian Soccer Confederation, plus 13,000 amateur teams in activity."
  • Calculation: 501 professional teams x 68.7 games per year = 34,418 games.
  • Calculation: 34,418 games x an average of 16,000 tickets sold per game = 550,668,000 tickets sold per year.
  • Calculation: 550,668,000 tickets sold per year x mean ticket price of $35 each = about $19.274 billion.
  • Based on the calculations above, we estimate that the total amount spent on soccer tickets per year in Brazil is around $19.274 billion.

3) The overall amount of money spent on betting/gambling in Brazil in a year.

  • "The market value of the illegal gambling and betting industry in Brazil amounted to approximately 19.9 billion Brazilian reals as of March 2016."
  • "In 2016, illegal gambling with "Jogo do Bicho" ("the animal game", in English) accounted for around 12 billion Brazilian reals of the total Brazilian illegal gambling and betting market value."
  • "According to forecasts from new GamblingCompliance’s [2019] report, Brazil’s sports betting market is expected to be worth more than US$1 billion (BR$4bn) in revenue once new legislation is implemented and the market begins to mature."
  • '"Under the right conditions, we expect Brazil could become one of the largest regulated sports betting markets in the world in the coming years,' commented GamblingCompliance’s legal and research director, Kristal Rovira."

4) KPIs for Draft Kings

5) KPIs for FanDuel

  • "After a Series E funding round that raised a whopping $275 million, FanDuel joined the list of tech “unicorns” with a valuation of over $1 billion."
  • "Adam Krejcik, the managing director of digital and interactive gaming for Eilers Research, estimates FanDuel’s TV advertisement spending at about $20 million, resulting in an average costumer–acquisition cost of $68, according to Forbes. Despite the high acquisition cost, Krejcik predicts FanDuel makes $100 off each customer, per season."
  • FanDuel had a revenue of $10 million 2018.

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