ASL Market Size

Goals

To estimate the US market size for American Sign Language (ASL) users by determining the number of deaf individuals or those facing hearing loss, the number of fluent ASL users, and the number of users who are both deaf or facing hearing loss and are fluent in ASL. Additionally, as available, to establish the projected growth rates for the identified markets, as well as the specific market sizes for the states of Idaho, Oregon, Utah, and Washington.

Early Findings

  • ASL is used by approximately 500,000 people based in the US and Canada.
  • According to the Hearing Health Foundation, around 48 million people in the US live with hearing loss.
  • On the other hand, a 2019 publication by Healthy Hearing quotes the National Institute of Deafness and Other Communication Disorders (NIDCD) with 28.8 million approximate figure for people in the US who could benefit from hearing aids.
  • Additionally, about 2 million are classified as deaf, only 10% of whom were actually born deaf.
  • In celebration of ASL Day 2019, Newsweek published the following statistics in relation to deaf users of ASL:
    • 98% of deaf people do not receive education in sign language
    • 72% of families do not sign with their deaf children
    • 70% of deaf people don't work or are underemployed
    • 1 in 4 deaf people has left a job due to discrimination
    • 1 in 4 deaf women will be sexually assaulted in their lifetimes, compared to 1 in 10 hearing women
  • According to a September 2019 article from Idaho Press, 340,000 people in the state record some degree of hearing loss, with, 5,000 - 13,000 Idahoans using sign language to communicate.

Summary

  • Our initial hour of research identified some statistics surrounding ASL usage in the US, including data relating to deaf users as well as individuals facing hearing loss.
  • We also uncovered information touching on hearing loss in the state of Idaho.
  • Statistics surrounding the projected growth rates for the these segments may not be readily available in the public domain, but there's a wealth of useful data surrounding these statistics.
  • We can continue the research to provide additional helpful data and statistics relating to deafness, hearing loss, and ASL usage in the US, as well as any available statistics for the selected states.
  • Below is the recommended research path.

Proposed next steps:

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