Wonder

Social Media Management: Industry Analysis

Delivered July 16, 2020. Contributor: Toyoabasi E.

Goals

To provide a competitive analysis of social media management companies including Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io. 

Early Findings

Sprout Social
 Aaron Rankin is the chief executive at Sprout Social.
The company has a market value of $1.4 billion.
Its 2018 revenue was $87.8 million.
Sprout Social's target capabilities are for its corporate and enterprise users.
Its product pricing is based on the different plans which include;
Standard plan: $99 per month per person
Professional plan: $149 per month per person
Advanced plan: $249 per month per person.
Reviews
Sprout Social has an overall rating of 4.4 out of 5.0 on Capterra, 4.3 out of 5.0 on G2, and 8.1 out of 10 on TrustRadius.
Pros
According to the users of Sprout Social, its pros include;
 Helpful reporting and good calendar setup
 Enough templates for content creation
 Smart Inbox feature allows users to see what is happening on all their platforms
It has the best social media management platform for businesses.
Cons
Its disadvantages include that;
Some features do not function as expected
Limited analytics and poor user experience
The website is glitchy when posting on Instagram or LinkedIn
 Publishing feature does not function properly
Lack of good social media listening tool.

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