Social Media Management: Industry Analysis
Delivered July 16, 2020. Contributor: Toyoabasi E.
Goals
To provide a competitive analysis of social media management companies including Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io.
Early Findings
Sprout Social
- Aaron Rankin is the chief executive at Sprout Social.
- The company has a market value of $1.4 billion.
- Its 2018 revenue was $87.8 million.
- Sprout Social's target capabilities are for its corporate and enterprise users.
- Its product pricing is based on the different plans which include;
- Standard plan: $99 per month per person
- Professional plan: $149 per month per person
- Advanced plan: $249 per month per person.
Reviews
Pros
- According to the users of Sprout Social, its pros include;
Cons
- Its disadvantages include that;
Proposed next steps:
You need to be the project owner to select a next step.