Social Media Management: Industry Analysis

Goals

To provide a competitive analysis of social media management companies including Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io.

Early Findings

Sprout Social

  • Aaron Rankin is the chief executive at Sprout Social.
  • The company has a market value of $1.4 billion.
  • Its 2018 revenue was $87.8 million.
  • Sprout Social's target capabilities are for its corporate and enterprise users.
  • Its product pricing is based on the different plans which include;
    • Standard plan: $99 per month per person
    • Professional plan: $149 per month per person
    • Advanced plan: $249 per month per person.

Reviews

Pros

Cons


Proposed next steps:

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