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Research Outline
Prepared for Tom S. | Delivered July 16, 2020
Social Media Management: Industry Analysis
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Goals
To provide a competitive analysis of social media management companies including Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io.
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Early Findings
Sprout Social
Aaron Rankin
is the chief executive at Sprout Social.
The company has a market value of
$1.4 billion
.
Its 2018 revenue was
$87.8 million
.
Sprout Social's target capabilities are for its
corporate and enterprise users
.
Its product pricing is based on the different plans which include;
Standard plan:
$99
per month per person
Professional plan:
$149
per month per person
Advanced plan:
$249
per month per person.
Reviews
Sprout Social has an overall rating of
4.4 out of 5.0
on Capterra,
4.3 out of 5.0
on G2, and
8.1 out of 10
on TrustRadius.
Pros
According to the users of Sprout Social, its pros include;
Helpful reporting
and good calendar setup
Enough templates
for content creation
Smart Inbox
feature allows users to see what is happening on all their platforms
It has the
best social media management platform
for businesses.
Cons
Its disadvantages include that;
Some
features
do not function as expected
Limited analytics and
poor user experience
The website is
glitchy
when posting on Instagram or LinkedIn
Publishing feature
does not function properly
Lack of good
social media listening tool
.
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