Social Media Management: Industry Analysis
To provide a competitive analysis of social media management companies including Sprout Social, Hootsuite, Sprinklr, Socialbakers, Zoho Social, Khoros, Falcon.io.
- Aaron Rankin is the chief executive at Sprout Social.
- The company has a market value of $1.4 billion.
- Its 2018 revenue was $87.8 million.
- Sprout Social's target capabilities are for its corporate and enterprise users.
- Its product pricing is based on the different plans which include;
- Standard plan: $99 per month per person
- Professional plan: $149 per month per person
- Advanced plan: $249 per month per person.
- According to the users of Sprout Social, its pros include;
- Its disadvantages include that;
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