Market Trends for Cloud


To gather information for creating content for a workshop by researching market trends on for cloud and cloud storage for small and medium-sized companies in the U.S.

Early Findings

Small Businesses

  • By 2020, 80% of small businesses in the U.S. will be fully integrated with cloud.
  • The "Small Business Success in the Cloud" Report states small businesses will venture off from efficiency gains to new types of business models using the cloud.
  • The report further explains that small businesses will use four specific types of cloud solutions including hive, plug-in players, head-to-headers, and portfolioists.
  • Hybrid cloud is being used by 18% of small businesses in the U.S. as of 2015.
  • Small businesses that implement cloud services indicate major benefits of independence and speed.
  • Small businesses are only spending 4% on increasing IT budgets.
  • While we were able to find some information specifically for small and mid-size businesses, much of the information was classified under SMBs which groups together both of these sizes of businesses.
  • SMBs are classified as small and medium-sized businesses with small businesses ranging from 1-99 employees and mid-size 100-999.
  • SMBs are using cloud services for marketing, IT, mananging customers, and employing staff.
  • SMBs are adopting cloud services because it is faster and cheaper.
  • SMBs that are less than 10 years old are 2.2 times more likely to increase their technology budget than companies that are older than 10 years.
  • Mobile devices is one of the key factors in the use of cloud usage for businesses because it grants access from anywhere. The article does not specify U.S. or SMBs, but it was included because it is a major market trend.

Mid-Size Businesses

  • An IDC report found that 81% of mid-size businesses use cloud applications.
  • A benefit for mid-size businesses using cloud is updating their IT departments.
  • Mid-size businesses will spend more money on tablets, enterprises, telephony hardware, and power/climate. Mid-size businesses are spending more on infrastructure-as-service than larger or smaller companies. This information included companies from both Europe and North America, but was important on spending habits which is why it was included.

Research proposal:

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