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Research Outline
Prepared for Tegan C. | Delivered September 4, 2019
MarketDial Competitive Analysis
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Goals
To conduct a competitive analysis of MarketDial and its competitors in order to facilitate a client presentation.
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Early Findings
We were able to find
Prism
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, a cloud intelligence platform connecting A.I. to video, that allows retail outlets to make use of video insights to improve their operations, including conducting
A/B testing in brick
and mortar stores.
MarketDial is focused
on providing simple and accurate A/B testing solutions for offline commerce. Unlike Prism
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and Applied Predictive Technologies, MarkeDial seems to be solely focused on providing A/B testing solutions.
Applied Predictive Technologies provides various testing solutions that can be used to perform customer tests, employees test, and sites test.
TIBCO
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allows "
retail marketers and data scientists use
sophisticated sets of historical data to identify actionable insights and build models that predict customers behavior, preference, and potential overtime. Customer segmentation, propensity-to-buy scoring, and A/B testing are just a few use cases that are made easy with TIBCO’s analytic tools."
We will complete the
attached Competitive Landscape spreadsheet
for each of the four companies identified.
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