Psychographic Data of Marketers and Media Owners in Linear TV, OTT and Digital Video Channels

Goals

To provide psychographic data of marketers and media owners in linear TV, OTT and digital video channels. Alternatively, to provide more demographic data of marketers and media owners in these segments as well as articles/blogs on difficulties of measuring marketing success in linear TV, OTT and digital video channels.

Early Findings

MARKETERS ON TV AND DIGITAL VIDEO

CHALLENGES AND MOTIVATIONS

FEARS AND CONCERNS

Proposed next steps:

You need to be the project owner to select a next step.