To understand marketing and revenue metrics with a focus on the insurtech companies of: Bestow Life, Haven Life, LadderLife, Lemonade, Sofi, DeadHappy and Fabric to only expand to other large insurers if the data is not available in order to inform a powerpoint presentation to show the general metrics for this industry.
Marketing and Revenue metrics to include for each insurtech company are:
Paid media Spend: advertising spend, per year for companies
Total leads: Number of leads a company can bring in with this media spend
Cost per lead: for specific companies (not CPL insurance in general)
Conversions YoY: how many customers can they convert
Organic growth of companies: how many policies are brought in organically
Cost per policy: How much does it cost in paid marketing to go through the process of being targeted and then get them to sign up)
Revenue of companies (preferably insurtech startups)