Delivered February 26, 2021. Contributor: Jason W.
Find the top 15 'most answered' and the top 10 'unanswered' questions about 6 of the most common marketing platforms and tools. Explain how we define 'answered' and 'unanswered' and profile those who asked and also engaged with the questions.
On online forum WebmasterWorld, one of the most engaging recent topics were users questioning the efficiency of, and sharing experiences of AdWords. There appears to be a gap in the knowledge of many users about how to make this particular feature perform as desired.
Other engaging topics suggested users may have some issues with understanding the best strategy for using keywords in the most optimal way, and could benefit from some guidance in this area.
Users commenting on Wordstream's (a community of online advertising specialists) articles required more information on certain features, such as Google video snippets.
Online forum Warrior features a recent engaging thread suggesting some users are in need of some guidance on how to use the platform to build cost-effective laser-targeted email lists.
The Fastlane Forum had engaging threads about specific features, such as creating custom audiences.