Brand Awareness

• According to a Nielsen survey, a brand whose share of voice (SOV) is greater than its share of market (SOM) should gain market share, given that all else remains the same.
• Share of voice is defined as "recommendations by personal acquaintances and consumer opinions".
• B2B marketers have aimed brand awareness as the top goal over the past 5 years, with 89% of B2B marketers stating that brand awareness is the most important goal followed by sales and lead generation.

Social Proof

•  90% of consumers think information provided by peers or reviews is more important than that provided by a salesperson.
•  94% of consumers would use a business with a 4-star rating.

Enhanced Content

•  More than 80% of users who are unable to find product data loose trust in the brand and abandon cart.
• Product content has known to increase sales by up to 20%.