Prepared for Brian R. | Delivered December 18, 2019
To investigate the impact of awareness marketing, PR/social proof, and enhanced product page in order to justify a marketing investment.
According to a Nielsen survey, a brand whose share of voice (SOV) is greater than its share of market (SOM) should
gain market share
, given that all else remains the same.
Share of voice is defined as "
by personal acquaintances and consumer opinions".
B2B marketers have aimed brand awareness as
the top goal
over the past 5 years, with
of B2B marketers stating that brand awareness is the most important goal followed by sales and lead generation.
90% of consumers
think information provided by peers or reviews is more important than that provided by a salesperson.
94% of consumers
would use a business with a 4-star rating.
More than 80% of users
who are unable to find product data loose trust in the brand and abandon cart.
Product content has known to increase sales by
up to 20%
923 assignments | 5.0