Podcasting on iTunes

• Podcasters who are planning to launch their channels are advised to use Apple Podcasts (formerly iTunes) as their platform given its large share of podcast listeners.
• For new podcasters, they are often advised that their visibility on the iTunes platform will be more beneficial if they have several episodes aready available. The platform showcases new podcasts in its "New and Notable" category.
•  Apple's iTunes also features curated collections and various chart categories that can make it easier for listeners to find podcasts under certain topics.
• Currently, iTunes accounts for 75% of the global digital music industry.
• For new podcasters, the recommendation is to use Apple Podcasts as it has the largest directory.  

Summary of Findings:

• During our one hour of research, we were not able to directly find the reasons why up and coming podcasts are focusing on releasing their content on iTunes as opposed to other platforms.
• What we found are some of the advantages of using the iTunes platform for beginners and for podcasters in general.