Prepared for Rachel S. | Delivered March 17, 2020
Medical Podcast Trends
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To provide advice to New York City-based cosmetic surgeons regarding launching a podcast by researching 2-3 emerging trends in medical podcasts that will affect the space in the next 3-5 years.
Use in Medical Education
Podcasts are a more
cost-effective, efficient, and engaging way to learn
, especially for those in the medical industry to continue education.
have to go to a library or cafe to study or sign-up for a journal.
have been shown to boost educational performance as well.
noted another study that showed when medical schools implement podcasts into their curriculum, instead of live lectures and textbooks, academic performance rose.
med students said medical podcasts allow them to learn about different ways to "dissect each topic" and "engage with content in a less formal way."
national research survey
found that medical students spend the same amount of time listening to podcasts as they do to reading textbooks.
Millennials drove a
increase in the number of people listening to podcasts in 2019 compared to 2018.
are becoming the largest age demographic in the U.S., are a "critical audience" for the healthcare industry, and are an increasing proportion of professionals in the healthcare industry.
have become one of the main mediums for Millennials for news, entertainment, and education. Half of Millennials
to educational podcasts and Millennials and GenZers are 5% more likely to listen to podcasts for professional reasons.
Millennials are a growing patient population for the healthcare industry and are a major marketing opportunity.
a podcast targeted to Millennials would thrive include: Millennials avoid preventive care to save money preferring to listen or do their own research, prefer to see doctors virtually, and self-diagnose (using podcasts and online research to determine when to visit a doctor).
Your research manager recommends working with a