Medical Podcast Trends

Goals

To provide advice to New York City-based cosmetic surgeons regarding launching a podcast by researching 2-3 emerging trends in medical podcasts that will affect the space in the next 3-5 years.

Early Findings

Use in Medical Education

  • Podcasts are a more cost-effective, efficient, and engaging way to learn, especially for those in the medical industry to continue education.
  • You don't have to go to a library or cafe to study or sign-up for a journal.
  • Medical podcasts have been shown to boost educational performance as well.
  • Fullscript noted another study that showed when medical schools implement podcasts into their curriculum, instead of live lectures and textbooks, academic performance rose.
  • Interviewed med students said medical podcasts allow them to learn about different ways to "dissect each topic" and "engage with content in a less formal way."
  • A. national research survey found that medical students spend the same amount of time listening to podcasts as they do to reading textbooks.

Targeting Millennials

  • Millennials drove a 60% increase in the number of people listening to podcasts in 2019 compared to 2018.
  • Millennials are becoming the largest age demographic in the U.S., are a "critical audience" for the healthcare industry, and are an increasing proportion of professionals in the healthcare industry.
  • Podcasts have become one of the main mediums for Millennials for news, entertainment, and education. Half of Millennials listen to educational podcasts and Millennials and GenZers are 5% more likely to listen to podcasts for professional reasons.
  • Millennials are a growing patient population for the healthcare industry and are a major marketing opportunity.
  • A few ways a podcast targeted to Millennials would thrive include: Millennials avoid preventive care to save money preferring to listen or do their own research, prefer to see doctors virtually, and self-diagnose (using podcasts and online research to determine when to visit a doctor).

Proposed next steps:

You need to be the project owner to select a next step.
Initial research pointed out that a major trend in medical podcasts is they are increasingly being used in medical school or by med students. We would recommend further research into this by identifying 2-3 trends into why this occurring, such as they are a cheaper option than textbooks and provide an alternative way to learn in a less formal way.
The initial research noted that Millennials are currently the primary audience for podcasts. Since we were only able to briefly research this topic, we would suggest additional research into this by identifying 2-3 insights into how Millennials and podcasts, such as they use it primarily during their commutes to work and the demand for podcasts to be conversational, integrative, and informative.