Fullscript noted another study that showed when medical schools implement podcasts into their curriculum, instead of live lectures and textbooks, academic performance rose.
Interviewed med students said medical podcasts allow them to learn about different ways to "dissect each topic" and "engage with content in a less formal way."
A. national research survey found that medical students spend the same amount of time listening to podcasts as they do to reading textbooks.
Millennials drove a 60% increase in the number of people listening to podcasts in 2019 compared to 2018.
Millennials are becoming the largest age demographic in the U.S., are a "critical audience" for the healthcare industry, and are an increasing proportion of professionals in the healthcare industry.
Podcasts have become one of the main mediums for Millennials for news, entertainment, and education. Half of Millennials listen to educational podcasts and Millennials and GenZers are 5% more likely to listen to podcasts for professional reasons.
Millennials are a growing patient population for the healthcare industry and are a major marketing opportunity.
A few ways a podcast targeted to Millennials would thrive include: Millennials avoid preventive care to save money preferring to listen or do their own research, prefer to see doctors virtually, and self-diagnose (using podcasts and online research to determine when to visit a doctor).
Only the project owner can select the next research path.