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Research Outline
Prepared for Tegan C. | Delivered August 21, 2019
MaxxSouth Broadband
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Goals
A brand reputation analysis for MaxxSouth Broadband. This will be used to determine the market position of MaxxSouth and the sentiment surrounding them.
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Early Findings
Around
61% of post
s about MaxxSouth Broadband on
R
e
d
d
i
t
,
T
u
m
b
l
r
, Facebook, Instagram, YouTube, Twitter, and the web in general are neutral. These are posts that are neither negative nor positive.
An example of a neutral post about MaxxSouth is this post on Instagram: "Me and my colleague/friend Kim Hardin at our meeting today...
S
h
e
our Commercial Sales Rep in the Louisville office with me...so glad we ran into each other
.
.
too bad I cut half my face off on this one
.
.
😂😂 It was our first Company wide luncheon/meeting.
.it was a good time!"
The post had a #
m
a
x
x
s
u
t
h
hashtag.
Up to
27% of post
s about MaxxSouth Broadband on
R
e
d
d
i
t
,
T
u
m
b
l
r
, Facebook, Instagram, YouTube, Twitter, and the web in general are positive. An example is a tweet saying
"Interview went great...
wait on drug test to come back and I get to start training #
m
a
x
x
s
o
u
t
h
#
s
o
e
x
c
i
t
e
d
#
a
m
o
r
y
o
f
f
i
c
e
."
The remaining
12% of posts
about MaxxSouth are negative.
An example is a post on
T
u
m
b
l
r
by a MaxxSouth user. "
Called MaxxSouth
and after the tech told me to reset my router and that didn’t work..."
A lot of posts about MaxxSouth on the web mention sports and not its cable/internet service. This is because MaxxSouth Broadband has a regional sports network
called MaxxSouth Sports.
 
It appears MaxxSouth Broadband does not have a wide reach especially when compared to competitors like Atlantic Broadband. This is evidenced by the fact that there are not a lot of
public reviews
on MaxxSouth Broadband. Most reviews are from
employees
and have to do with the company's work culture not its product offerings.
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