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Research Outline
Prepared for Mary L. | Delivered September 24, 2019
Meal Planning
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Goals
The goal is to understand the meal planning market in the US by looking at market size, pain points, trends, and popular apps.
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Early Findings
One study found that people often stop meal planning because they feel
overwhelmed
with the whole process.
People tend to shy away from meal prepping during the
recipe-finding phase
because they are put off by long or complicated recipes.
51%
of people say Wednesday is their most likely day of the week to resort to convenient meal kits instead of their own planned recipes.
51%
of
M
i
l
l
e
n
n
i
a
l
s
show interest in meal planning, which is almost four-times as likely as Baby Boomers at
16%
.
The hashtag #
m
e
a
l
p
r
e
p
p
i
n
g
has been used over
500,000 times
on Instagram.
Four apps that focus on simplifying and organizing meal prep are
M
e
a
l
i
m
e
,
C
o
z
i
,
Lala Lunchbox
, and
BigOven
.
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