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Research Outline
Prepared for Olivia C. | Delivered November 7, 2019
Media consumption Differences
Goals
To understand social media consumption differences between China, the United States, and Europe.
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Early Findings
China
China has a social media penetraion of 71% with approximately
1 billion social media users
.
On average the Chinese spend about
6 hours per day
on the internet. Of that time about 2 hours is spent on social media; 2.75 hours is spend on television viewing through streaming, broadcast, and video on demand; a little over an hour is spent on listening to music.
The most popular
social media platforms
are Badu Tieba (72%), Sina Weibo (60%), Youku (59%), and QZone (56%).
The most popular
messaging platforms
are WeChat (79%) and QQ (68%).
United States
The United States has a social media penetration of 70% with over
230 million users
.
The average American spends
6.5 hours
on the internet per day. Of that time about 2 hours is spend on social media; just over 4 hours is spend on television viewing through streaming, broadcast, and video on demand; almost 1.5 hours is spent on listening to music.
American social media users have on average
7.1 social media
accounts per user.
About
82%
of Americans use YouTube,
80%
are active on Facebook, 51% use Instagram, and 42% use Twitter.
The most popular messaging platform in the US is
Facebook Messenger
.
The largest population of social media users are between the ages of
25-34 at 26
%.
United Kingdom
The UK has
45 million social
media users with a penetration of 67%.
The average person in the UK spends
5.75 hours per day
on the internet. Of that time, almost 2 hours per day is spent on social media; 3.75 hours is spent on watching television including broadcast, streaming, and on demand; a little over 1 hour is spent on listening to music.
The most active
social media platforms
in the UK are YouTube (80%), Facebook (78%), Instagram (47%), and Twitter (46%).
The most popular
messaging platforms
are Facebook Messenger (60%) and Whatsapp (58%).
The most active age of social media users in the UK are
25-34 year olds at 26
%.
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Prepared By
Teresa W.
726 assignments | 5.0