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Hilton Sandestin

Delivered February 15, 2020. Contributor: Katieanne G.

Goals

To conduct a press scan of all news articles, publications, social media coverage, etc. that mention Hilton Sandestin between 2018 and today. Focus on the following specific terms: 1) Hilton Sandestin Beach Golf Resort & Spa, 2) Hilton Sandestin, and 3) Hilton Sandestin Spa. Present findings in a spreadsheet that includes titles and links to each example of media coverage.

Early Findings

During this initial hour of research, we conducted a press scan for the Hilton Sandestin and were able to find 14 articles. We included media coverage in the form of news articles, blog content, and social media posts. Our findings indicate that we have managed to find most available content during this preliminary search. As requested, we've organized all findings in an attached spreadsheet.

Summary of Findings

  • Our press scan for "Hilton Sandestin Beach Golf Resort & Spa" resulted in the highest number of results. Many of these articles mention the resort in the context of special events that have been hosted there.
  • For social media content, we did not include simple posts with tags like #HiltonSandestin. Instead, we focused on content that was more news-like or promotional in nature.
  • We also found a few blog posts and articles available from 2016 and 2017, but we did not include these since the search perimeters only requested articles from as far back as 2018. If you'd like us to include these earlier articles, please note this when responding to our proposals.
  • "Hilton Spa" yielded no results during our press scan. Therefore, we changed our search to "Serenity By the Sea," which is the spa's official name and proved more fruitful.

Proprietary Research

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.
Our findings indicate that we would be unlikely to find many more articles/blog content/social media posts that reference the Hilton Sandestin dated between 2018 and 2020. However, we could continue researching to find 5-7 additional examples. We would include news articles, blog content, and news-like/promotional social media posts going as far back as 2018 that specifically mention one of the following terms: 1) Hilton Sandestin Beach Golf Resort & Spa, 2) Hilton Sandestin, or 3) Serenity By the Sea. We could try to focus on finding more articles for "Hilton Sandestin" and "Serenity By the Sea" in particular. For each article, we would include 1) its title or caption (for social media posts), 2) the media outlet in which it appeared, 3) the date of publication, and 4) a link. All findings will be included under the corresponding tab in the attached spreadsheet.
We could also conduct a SWOT analysis of the Hilton Sandestin Beach Golf Resort & Spa. This would include dedicated sections that explain its 1) strengths, 2) weaknesses, 3) opportunities, and 4) any threats it may be facing.