Wonder

Menstruation: Media and Influencers

Delivered October 16, 2019. Contributor: Dagmawit W.

Goals

To obtain a list of media and influencers talking about the period category. More specifically, who is talking about the associated symptoms of periods including cramps, bloating, fatigue and/or irritability. To determine how many times has Midol been covered in the past year in order to inform a new business pitch.

Early Findings

BLOGS AND WEBSITES1. Menstrupedia This blog is a great resource for women and girls as it informs the on how to best care of themselves during their cycles.
They normally put up about 2 posts per month. 
This blog was started in October 2012.
This is the link to the blog.  
Facebook: 38,950 and Twitter: 5,024. 
2. Lunette BlogThis blog presents innovative products and ideas that ease any hurdles that women and girls face in their cycle. 
They focus on sustainable and environmentally friendly products. They use recycled materials for the Lunette cup and use green electricity in their physical offices.
Their messaging focuses on how to clean a menstrual cup, which size to choose, and what it is.
They make about 3 posts per month. 
This is the link to their blog.  
Facebook fans 40,211. Twitter followers 6,264.
3. GladRags GabThis blog's content focuses on positively transforming the menstruation experience by providing sustainable products.  
Their slogan; Safe. Simple. Smart. Period. 
This blog addresses how switching to reusable products can save money, help the environment, and be the healthy choice for one's body.
They make about 2 posts per month. 
This blog was started in April 2007. 
This is the link to the blog. 
Facebook: 25,833 and Twitter: 4,705. 
INFLUENCERS TALK ABOUT ITOur research on influencers reveals campaigns around the topic. 
One such campaign that was run with the help of various influencers ins the "I'm on. Period" campaign. 
This campaign intended on bringing conversations to a topic that has long been shamed.
This is an example of how influencers can turn a taboo into a trend.
The campaign printed several t-shirts with various phrases: I’m on and I’m strong; I’m on the up; I’m on. Period; I’m on cloud nine; I’m on it; and I’m on a roll.

Proposed next steps:

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