HENRIK PLUMBING

• Founded in 1985, Henrik Plumbing offers plumbing services, including re-piping sewer drainage systems in Southern California.
• Its main marketing tactic is PPC (pay-per-click) Google ads as seen here. An ad for the company shows up when searches related to "top plumbing services companies in California" are done.
• It also uses its website and social media platforms like Facebook to reach more people.

WE CARE PLUMBING

• We Care Plumbing is a California-based company that offers plumbing, heating, cooling, and solar services. It serves the Los Angeles and San Diego counties among others.
• Its main marketing tactic is billboard ads. It has "your wife used to be hot, then she called 1-800-cooling" written on one of its billboard ads. A screenshot of this ad can be found here. 
• The company uses several OOH (out-of-home) ads as well. An example can be found here.  
• We Care Plumbing is very active on Facebook and Twitter. It uses these platforms for advertising purposes. In a recent post, it posted a video of a service call with one of its HVAC technicians and highlighted the excellent service they provided.