Plumbing Companies

Goals

To examine the marketing tactics of plumbing services companies in California.

Early Findings

HENRIK PLUMBING

  • Founded in 1985, Henrik Plumbing offers plumbing services, including re-piping sewer drainage systems in Southern California.
  • Its main marketing tactic is PPC (pay-per-click) Google ads as seen here. An ad for the company shows up when searches related to "top plumbing services companies in California" are done.
  • It also uses its website and social media platforms like Facebook to reach more people.

WE CARE PLUMBING

  • We Care Plumbing is a California-based company that offers plumbing, heating, cooling, and solar services. It serves the Los Angeles and San Diego counties among others.
  • Its main marketing tactic is billboard ads. It has "your wife used to be hot, then she called 1-800-cooling" written on one of its billboard ads. A screenshot of this ad can be found here.
  • The company uses several OOH (out-of-home) ads as well. An example can be found here.
  • We Care Plumbing is very active on Facebook and Twitter. It uses these platforms for advertising purposes. In a recent post, it posted a video of a service call with one of its HVAC technicians and highlighted the excellent service they provided.

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