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Plumbing Companies

Delivered January 28, 2020. Contributor: Hillary O.

Goals

To examine the marketing tactics of plumbing services companies in California.

Early Findings

HENRIK PLUMBING

  • Founded in 1985, Henrik Plumbing offers plumbing services, including re-piping sewer drainage systems in Southern California.
  • Its main marketing tactic is PPC (pay-per-click) Google ads as seen here. An ad for the company shows up when searches related to "top plumbing services companies in California" are done.
  • It also uses its website and social media platforms like Facebook to reach more people.

WE CARE PLUMBING

  • We Care Plumbing is a California-based company that offers plumbing, heating, cooling, and solar services. It serves the Los Angeles and San Diego counties among others.
  • Its main marketing tactic is billboard ads. It has "your wife used to be hot, then she called 1-800-cooling" written on one of its billboard ads. A screenshot of this ad can be found here. 
  • The company uses several OOH (out-of-home) ads as well. An example can be found here.  
  • We Care Plumbing is very active on Facebook and Twitter. It uses these platforms for advertising purposes. In a recent post, it posted a video of a service call with one of its HVAC technicians and highlighted the excellent service they provided.

Proposed next steps:

You need to be the project owner to select a next step.
We suggest proceeding with 2 to 3 case studies of the marketing tactics employed by California-based plumbing companies. For each company, we will describe their marketing tactics and provide at least one example of a creative used for each tactic, with screenshots as available.
In addition, we recommend 2-3 best practices for launching a plumbing company in California. We will describe each best practice and explain why it is considered a best practice.