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Research Outline
Prepared for Lauren B. | Delivered January 29, 2020
Plumbing Services Marketing Spend
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Goals
Determine the average marketing spend of plumbing services providers in California.
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Early Findings
Plumbing Services Estimated Marketing Spend
Based on a
previous round
of this research project, Henrik Plumbing and We Care Plumbing are
s
o
m
e
o
f
t
h
e
plumbing services providers in California.
Henrik Plumbing
Henrik Plumbing
's revenue is around
$8.2 million
.
Based on the recommended marketing spend percentage for plumbing companies, they should allocate around
9 to 10%
of their revenues for marketing activities.
Based on the recommended portion of marketing revenue above, the recommended marketing spend range of Henrik Plumbing was calculated as follows:
9%
of
$8.2 million
= $738,000
10%
of
$8.2 million
= $820,000
We Care Plumbing
We Care Plumbing
has an estimated revenue of
$26.1 million
.
Based on the
recommended portion
of marketing revenue above, the recommended marketing spend range of Henrik Plumbing was calculated as follows:
9%
of
$26.1 million
= $2.34 million
10%
of
$26.1 million
= $2.61 million
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