Prepared for Rachel S. | Delivered March 16, 2020
Marketing Strategies for New Podcasts
To provide additional marketing strategies to expand and promote a new podcast.
Up and coming podcasts should
invest time and resources
in email marketing as it is an effective form of reaching the target audience. While social media is an effective marketing tool,
has more returns on investment (ROI), than any other digital marketing platform.
Email marketing is also
. Also, unlike most social media platforms, email marketing is
not limited by algorithms.
Content creators should first i
dentify their audience
and their needs before sending emails to customers. By establishing what is valuable to the target audience and
creating a rapport
with the audience, new podcasts can yield the ideal results.
Email marketing is also a
as content creators are approaching their clients in a more personal space compared to social media feed. With such privilege, content creators should, therefore, aim to reward these clients with appropriate incentives such as special
promotions and advance
access tickets to events.
Search Engine Optimization (SEO)
, a new podcast can grow immensely. In this case, Google helps by
indexing a podcast website
, alongside every webpage on the internet.
The SEO technique ranks podcasts based on the
articulation and applicatio
n of user search queries or keywords. SEO rankings are important as they can get a new podcast to the top-ranking position on Google, thus attracting over
30% of traffic.
Content creators should, therefore, ensure that they carefully select the ideal keywords that have a high monthly search volume,
yet low competition.
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