Prepared for Rachel S. | Delivered March 16, 2020
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Determine the key emerging trends expected for medical podcasts such as predicted
, consumer behaviors or any other trends which may impact the space in the next 3-5 years.
Increasing Podcast Platform Competition
There will be an influx of
podcast platform competitors.
For the past years,
Spotify and Apple
are the ones dominating the podcast space.
However, an increasing number of rival platforms such as Radio.com, iHeart, Google Podcasts, Stitcher, and others are seen to be increasing their presence by
releasing more audio content
and creating innovations to capture more listeners.
Data-Driven User Experience (UX)
More podcast players will focus on
as data is now being considered as key to understanding and reaching more listeners.
Podcast producers and content creators need to find more ways to release podcasts that can
keep their listeners hooked
by performing more data analysis on their intended audience.
More Support for Health Podcasts
As people demand for more healthcare information, a growing number of sponsors such as the
Robert Wood Johnson Foundation (RWJF)
and the California Health Care Foundation (CHCF) are providing funding to medical-related podcasts.
This comes as highly engaged podcast listeners opt for
and national news over shorter content and local news.
Summary of Findings:
Our one hour of research provided
podcast trends that apply to all types of podcasts as specific medical podcast trends are extremely limited.
Your research manager recommends working with a
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