Medicare Advantage Brokerage Market
Delivered October 15, 2020. Contributor: Varun N.
Goals
To create a competitive landscape of next gen Medicare Advantage brokers/FMOs/EMOs.
Early Findings
GoHealth
- GoHealth's annual revenue in 2019 was $540 million. It has a 10% share of the market.
- The company has approximately 1,000 employees.
- GoHealth's mission is "To improve access to healthcare in America."
- The company also sells Medicare Supplement and Prescripion Drug Plans.
- GoHealth's marketing channels include television, radio, SEO, paid search advertising, social media, e-mail, telemarketing, and display.
- Go health derives "a significant portion of our website traffic from consumers who search for health insurance through Internet search engines and through social media."
- Go Health spent $21,634,000 in marketing and advertising in 2019.
- The company has an average rating of 4.8 out of 5-stars.
Proposed next steps:
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