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Research Outline
Prepared for Tunde O. | Delivered October 15, 2020
Medicare Advantage Brokerage Market
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Goals
To create a competitive landscape of next gen Medicare Advantage brokers/FMOs/EMOs.
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Early Findings
GoHealth
GoHealth's annual revenue in 2019 was
$540 million
. It has a 10% share of the market.
The company has approximately
1,000
employees.
GoHealth's mission is "To improve
access
to healthcare in America."
The company also sells Medicare
Supplement
and Prescripion Drug Plans.
GoHealth's marketing channels include
television
, radio, SEO, paid search advertising, social media, e-mail, telemarketing, and display.
Go health derives "a significant portion of our website traffic from consumers who search for health insurance through Internet search engines and through
social media
."
Go Health spent
$21,634,000
in marketing and advertising in 2019.
The company has an average rating of
4.8
out of 5-stars.
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