SMB Technology Trends

Goals

Determine the current and future technology trends among small to medium businesses (SMBs) in the US. This will be used for a multimedia inbound marketing program pitch to a B2B enterprise technology vendor that is thinking of pivoting to an SMB status.

Early Findings

SMB TECHNOLOGY TRENDS

CLOUD-BASED PLATFORM PREFERENCE
  • Majority of the business solutions that are being deployed by SMBs are still happening on-premises.
  • However, cloud-based solutions are starting to become the new standard for SMBs.
  • Around 37% of business and intelligence analytics solutions of SMBs happen in the cloud.
  • Thirty-six percent of their marketing automation solutions are already cloud-based.
  • Sales and contact management processes are already being done in the cloud for 31% of the solutions.
SOFTWARE MERGING
FOCUS ON CYBERSECURITY

PROPRIETARY DATABASE SEARCH RESULTS

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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