Wonder

Research Outline

Prepared for Aran B. | Delivered September 30, 2019

SMB Technology Trends

Goals

Determine the current and future technology trends among small to medium businesses (SMBs) in the US. This will be used for a multimedia inbound marketing program pitch to a B2B enterprise technology vendor that is thinking of pivoting to an SMB status.

Early Findings

SMB TECHNOLOGY TRENDS
CLOUD-BASED PLATFORM PREFERENCE
Majority of the business solutions that are being deployed by SMBs are still happening on-premises.
However, cloud-based solutions are starting to become the new standard for SMBs. 
Around 37% of business and intelligence analytics solutions of SMBs happen in the cloud.
 Thirty-six percent of their marketing automation solutions are already cloud-based.
Sales and contact management processes are already being done in the cloud for 31% of the solutions.

SOFTWARE MERGING
Modern SMBs are now increasingly using technology solutions to facilitate communication within their organizations.
These SMBs typically use Slack, Outlook, and Google Drive to link teams and share files.
Most of the SMBs are also using Salesforce to handle their customer transactions.
Project management in SMBs is typically accomplished using Basecamp.
There is a forecast that all of the solutions above will eventually be unified with an advanced integration platform in the future.

FOCUS ON CYBERSECURITY
Around 61% of cyberattacks happen to SMBs and only 16% of their owners believe that they are vulnerable.
Starting 2019 and beyond, it is predicted that there will be an increased awareness among SMBs on cyberthreats.
SMBs are seen to start taking cybersecurity measures seriously with the same level of awareness as a big business.


PROPRIETARY DATABASE SEARCH RESULTS
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.