Vintage-Style

• In the past few years, vintage-style watches have been making a comeback.
• These vintage-style watches often blend nostalgic design with modern technology.
• Smaller watches that reflect design from the 1950s and 60s have been especially popular, as have aviation themed watches inspired by watches worn by pilots.

Mechanical Preferred Over Smart Watches

• While the tech wearables space has grown, people have become increasingly interested in mechanical watches in the men's watch space.
• Specifically, the focus is on the craftsmanship that goes into making mechanical watches.
• Mechanical watches tend to be preferred over smart watches in the mid to high end of the watch market.

Unique Colors

• In late 2019, it was noted that unique and different color watches would reign in the men's watch space, as consumers become 'bored of the usual'.
• Two key colors in 2019 were rose gold and blue.  
• Brands will look to diversify by adding hints of bright color and rainbow and pink gold on metals.