To identify the user profile of paid subscribers of meditation apps, their pain points, issues addressed by the apps, and the strengths and weaknesses of meditation apps that address mental health issues.
According to the survey findings of JMIR Publications, the subscriber/user profile of the the "Calm" meditation app is as follows: while there were no significant gender differences among users overall, within the app, males (88%) were significantly more likely to use meditation than females (78%) and females are more likely to use sleep stories (60%) compared to males (35%). Older participants tend to use sleep stories more frequently. Younger users prefer meditation.
The survey findings also note that "to date, efficacy studies have had small samples, inadequate control groups, and short follow-up periods. More importantly, data related to usage patterns of mindfulness meditation apps, demographics, clinical characteristics of users, reasons for downloading health apps, barriers to use, and consistency of use are lacking."
Appinventiv states that Headspace and Calm are the leaders of the global meditation mindfulness app market. In the US, users of meditation apps spend 63% of that time on InsightTimer, followed by Calm (17%). Overall, 16% of females use meditation apps, compared with 12% males.
According to Appinventiv, "the monthly willingness to pay" according to specific meditation goals among app users are as follows: to manage stress -$5.04, improve relationships -$8.38, improve overall health -$12.09, professional performance -$14.38, and athletic performance -$18.39.
It shows that overall, the top 3 reasons that people use meditation apps are: general wellness (around 75%), improve energy (60%), and to aid memory and focus (50%).
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